{"title":"AJRAKH PRINT KURTI","description":null,"products":[{"product_id":"modal-shibori-khuftan-copy-1","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45449154854998,"sku":"EEG2438","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45449154887766,"sku":"EEG2438A","price":1799.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":45449154920534,"sku":"EEG2438B","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/1_56c6b9c8-3991-450f-822f-499102980cba.png?v=1785131689"},{"product_id":"modal-ajrakh-print-kurti-with-pleats","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45449195913302,"sku":"EEG2439","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45449195946070,"sku":"EEG2439A","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45449195978838,"sku":"EEG2439B","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/2_3183716b-e875-4967-a285-004e7eb6a076.png?v=1785131815"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-1","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45449199976534,"sku":"EEG2440","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45449200009302,"sku":"EEG2440A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45449200042070,"sku":"EEG2440B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/3_5647c6f1-e529-4f8f-bc43-09106b21a283.png?v=1785131993"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-2","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450525573206,"sku":"EEG2441","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450525605974,"sku":"EEG2441A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450525638742,"sku":"EEG2441B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/4_0dc81b88-54c6-49ec-b68d-3e65f16ba24c.png?v=1785132135"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-3","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450526130262,"sku":"EEG2442","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450526163030,"sku":"EEG2442A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450526195798,"sku":"EEG2442B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/5_3795f30e-1b37-46e4-8054-b3661ae093f6.png?v=1785132239"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-4","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450526654550,"sku":"EEG2443","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450526687318,"sku":"EEG2443A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450526720086,"sku":"EEG2443B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/6_622823b5-c7bf-41b2-b47b-45008a58d8b5.png?v=1785132278"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-6","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450528161878,"sku":"EEG2445","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450528194646,"sku":"EEG2445A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450528227414,"sku":"EEG2445B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/8_243f03cb-06a7-487a-a5c5-2592580ff687.png?v=1785132407"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-7","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450528555094,"sku":"EEG2446","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450528587862,"sku":"EEG2446A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450528620630,"sku":"EEG2446B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/9_520d0044-138a-4126-8877-de8556c0e83b.png?v=1785132464"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-8","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450528882774,"sku":"EEG2447","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450528915542,"sku":"EEG2447A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450528948310,"sku":"EEG2447B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/10_cdbaeeaf-8480-4096-b37f-bf52a007fd81.png?v=1785132525"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-9","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450529472598,"sku":"EEG2448","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450529505366,"sku":"EEG2448A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450529538134,"sku":"EEG2448B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/11_0cf566fe-c8eb-41e4-a5ee-0c8825cc505d.png?v=1785132588"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-10","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450532782166,"sku":"EEG2449","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450532814934,"sku":"EEG2449A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450532847702,"sku":"EEG2449B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/12_8d3e78cb-de22-42db-8293-cb8cda0a4f2e.png?v=1785132651"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-11","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450533011542,"sku":"EEG2450","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450533044310,"sku":"EEG2450A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450533077078,"sku":"EEG2450B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/13_cb40ac0c-9dac-404a-9489-350d6bf8982f.png?v=1785132706"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-12","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450533830742,"sku":"EEG2451","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450533863510,"sku":"EEG2451A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450533896278,"sku":"EEG2451B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/14_de24e0a2-d99c-43c0-a3af-42d0487f1554.png?v=1785132799"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-14","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450534879318,"sku":"EEG2453","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450534912086,"sku":"EEG2453A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450534944854,"sku":"EEG2453B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/16_b7914a1e-68c2-4f59-ae87-7430eb094211.png?v=1785132920"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-15","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450535108694,"sku":"EEG2454","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450535141462,"sku":"EEG2454A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450535174230,"sku":"EEG2454B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/17_50369929-e5f6-4d93-b59e-59395d9b0253.png?v=1785132980"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-16","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450536026198,"sku":"EEG2455","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450536058966,"sku":"EEG2455A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450536091734,"sku":"EEG2455B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/18_b22668c4-e57d-4457-93e0-c91b102e6cdf.png?v=1785133052"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-17","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450536222806,"sku":"EEG2456","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450536255574,"sku":"EEG2456A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450536288342,"sku":"EEG2456B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/19_e73f76aa-1c6b-4b30-a908-bdb6a8f46e73.png?v=1785133121"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-18","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450537107542,"sku":"EEG2457","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450537140310,"sku":"EEG2457A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450537173078,"sku":"EEG2457B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/20_74136e25-fd3d-4c87-8cfd-bace59f5bd0f.png?v=1785133463"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-19","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450540220502,"sku":"EEG2458","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450540253270,"sku":"EEG2458A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450540286038,"sku":"EEG2458B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/21_09a91cb8-cf58-44b4-924b-b909903c0573.png?v=1785133532"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-20","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450540777558,"sku":"EEG2459","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450540810326,"sku":"EEG2459A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450540843094,"sku":"EEG2459B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/22_dc3d2378-bcde-4f04-bcc3-429ee5e20708.png?v=1785133599"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-21","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450541006934,"sku":"EEG2460","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450541039702,"sku":"EEG2460A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450541072470,"sku":"EEG2460B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/23_7a4de316-a03f-421a-b761-912a1a31416a.png?v=1785133650"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-22","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450541334614,"sku":"EEG2461","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450541367382,"sku":"EEG2461A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450541400150,"sku":"EEG2461B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/24_7ac81667-43dc-4d20-88d8-b7926b9c54d7.png?v=1785133707"},{"product_id":"modal-ajrakh-print-kurti-with-pleats-23","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthen\u003cimg\u003etic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450541465686,"sku":"EEG2462","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450541498454,"sku":"EEG2462A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450541531222,"sku":"EEG2462B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/25_69472f74-5e3e-4703-8a45-a660099a1d5a.png?v=1785133761"}],"url":"https:\/\/travelstorycollectives.com\/collections\/ajrakh-print-kurti\/mak1.oembed","provider":"Travel Story Collectives","version":"1.0","type":"link"}