{"product_id":"chennai-kattam-fabric-1mtr-20","title":"MADRAS KATTAM FABRIC -PRERMIUM POPLIM COTTON 1 MTR","description":"\u003ch3 class=\"qwen-markdown-heading\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eStep into timeless South Indian elegance with our \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eMadras Kattam 1 MTR\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e fabric, lovingly curated by \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Designed for the modern wearer who values heritage, breathability, and styling freedom, this 1-meter traditional check fabric is your perfect canvas for effortless everyday elegance.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Madras Kattam Weave\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Classic South Indian checkered pattern rooted in Tamil Nadu’s textile legacy\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1 Meter Versatile Length\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Ideal for tailored blouses, wrap skirts, dupattas, kids’ ethnic wear, or DIY craft projects\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eBreathable Pure Cotton\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Lightweight, moisture-wicking, and naturally cool for hot \u0026amp; humid climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Backed Craftsmanship\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Sourced directly from heritage loom clusters using time-tested weaving techniques\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCrisp Drape \u0026amp; Easy Stitching\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Holds clean folds, takes precise cuts, and pairs effortlessly with zari, lace, or solid borders\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSlow Fashion Ready\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Ethically woven, low-impact finishing, and designed to outlast seasonal trends\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly - Add History of Product Also.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eThe Madras Kattam (check) pattern traces its origins to the coastal weaver communities of Tamil Nadu and Andhra Pradesh, gaining global recognition as early as the 17th century. Originally traded as “Madras cloth,” this breathable cotton weave was prized by European merchants and later became a staple in South Indian households for its durability, comfort, and understated charm. The signature interlocking checks were born from precision pit-loom weaving, where artisans manually crossed warp and weft threads to create patterns that never fade with time.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAt \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we honor this living heritage by partnering directly with traditional weaving families. Every meter of this Madras Kattam carries the rhythm of generations—where skill, patience, and cultural pride are woven into the very fiber.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHeritage Meets Everyday Wear\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Authentic checks reimagined for modern silhouettes, workwear, and weekend styling\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSummer-Ready Comfort\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – 100% breathable cotton that keeps you cool without compromising on structure or drape\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eZero-Waste Friendly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – The 1-meter cut is thoughtfully sized to minimize fabric waste while maximizing creative possibilities\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDirect Artisan Support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Every purchase funds fair wages, traditional loom preservation, and sustainable weaving practices\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eStyling Freedom\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Craft a statement blouse, a tailored skirt panel, a lightweight scarf, or a kids’ outfit—this fabric adapts to your vision\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✦ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrusted Curation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Backed by Shanmuga Priya \u0026amp; Azhagi’s promise of textile authenticity, quality checks, and transparent sourcing\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care etc. - Mention Wash Care Hand Shampoo Wash, Dry In It Shadow, Don't Directly Expose In Sunlight...\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand Shampoo Wash Only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Use a mild shampoo or gentle liquid detergent in cold\/lukewarm water. Avoid machine washing to preserve weave integrity.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in Its Shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Always lay flat or hang to dry in a shaded, well-ventilated area. \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDo not directly expose to sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, as UV rays can weaken cotton fibers and fade the traditional check pattern.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSkip Bleach \u0026amp; Harsh Chemicals\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Preserves natural cotton softness, color vibrancy, and fabric longevity.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e♨️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eIron on Medium Heat\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Use a cotton setting; place a thin cotton cloth between the iron and fabric to protect delicate checks.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e📦 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eStorage Tip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – Fold neatly, store in a breathable muslin bag, and keep away from damp areas to maintain crispness and prevent yellowing.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"NAVARATHNA HANDLOOM","offers":[{"title":"Default Title","offer_id":44971826872406,"sku":"VAN18","price":290.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/1_1ee3da98-a89b-4c07-9ba9-c5fec389000b.png?v=1781760928","url":"https:\/\/travelstorycollectives.com\/products\/chennai-kattam-fabric-1mtr-20","provider":"Travel Story Collectives","version":"1.0","type":"link"}