{"product_id":"modal-ajrakh-print-kurti-with-pleats-7","title":"MODAL AJRAKH PRINT KURTI WITH PLEATS","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eElevate your ethnic wardrobe with the \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eModal Ajrakh Print Kurta with Pleats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e from \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e. Where ancestral block-printing meets contemporary draping, this piece is designed for the modern woman who refuses to compromise on comfort, culture, or conscious style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eUltra-Soft Modal Fabric:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally breathable, moisture-wicking, and lightweight for all-day comfort in tropical climates\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthentic Ajrakh Handblock Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Rich, geometric motifs created using traditional wooden blocks \u0026amp; eco-friendly natural dyes\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eElegant Pleated Silhouette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Strategically placed pleats add structure, movement, and a flattering drape across all body types\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Styling Potential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Seamlessly transitions from office meetings to weekend brunches or festive gatherings\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan-Ethically Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct collaboration with rural block-printing clusters supporting slow fashion \u0026amp; fair wages\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e• \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Wear Fit:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Relaxed yet tailored cut with subtle tapering for a polished, modern ethnic look\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh (also spelled Ajrakh) is not merely a print—it is a living archive of Indus Valley textile heritage. Originating over 4,000 years ago in the arid regions of Sindh and Kutch, the craft derives its name from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Azrak”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue) and Persian \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e“Ajar”\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (pattern). Traditionally, artisans use river clay, indigo, pomegranate rind, and iron acetate to create its signature symmetrical geometrics through a 16-step resist-dyeing process. Every block is hand-carved from teak or sheesham wood, and every fold, stamp, and sun-dry cycle carries the rhythm of ancestral craftsmanship. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we preserve this legacy by partnering directly with master \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eajrakhgar\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e communities, ensuring each kurta honors tradition while embracing contemporary silhouettes.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eTrue Artisan Authenticity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 100% handblock printed—no digital shortcuts or synthetic replicas\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eClimate-Responsive Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Modal’s temperature-regulating \u0026amp; anti-static properties keep you cool in summer \u0026amp; comfortable in AC environments\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFlattering Architecture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Front \u0026amp; back pleating creates a structured yet flowy silhouette that drapes gracefully on all frames\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable \u0026amp; Skin-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact natural dyes, chemical-free finishing, and hypoallergenic modal fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCapsule-Wardrobe Essential:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Effortlessly pairs with palazzos, straight pants, draped skirts, or even high-waisted jeans for fusion styling\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care Etc.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand shampoo wash only\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e using a mild, pH-neutral detergent\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e – hang flat or lay out to air dry\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t directly expose in sunlight\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to preserve the natural Ajrakh dyes \u0026amp; prevent fading\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🚫 Do not bleach, wring, tumble dry, or use fabric softeners\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🧺 Iron on low\/medium heat with a cotton cloth barrier to protect the print block lines\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e💡 \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePro Tip:\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Soak in cold salt water for 10 minutes before the first wash to lock in color vibrancy\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"L","offer_id":45450528555094,"sku":"EEG2446","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL-42","offer_id":45450528587862,"sku":"EEG2446A","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":45450528620630,"sku":"EEG2446B","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/9_520d0044-138a-4126-8877-de8556c0e83b.png?v=1785132464","url":"https:\/\/travelstorycollectives.com\/products\/modal-ajrakh-print-kurti-with-pleats-7","provider":"Travel Story Collectives","version":"1.0","type":"link"}