{"product_id":"velvet-ajrakh-print-1mtr-30","title":"VELVET AJRAKH PRINT FABRIC-1MTR","description":"\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e1. Product Description with Crisp Bullet Points\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eWELLWET AJRAKH PRINT – 1 MTR | Heritage Hand-Block Fabric\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eExact Length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 1 Meter (Ideal for blouses, kurtas, dupattas, or DIY styling)\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePrint Technique:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Authentic Ajrakh hand-block print using traditional resist-dyeing\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFabric Finish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Premium Wellwet cotton-blend for ultra-soft drape \u0026amp; breathable comfort\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eColor Palette:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Earthy, naturally inspired hues with crisp geometric \u0026amp; floral motifs\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Hand-printed by master block printers from Kutch \u0026amp; Gujarat\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVersatile Use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Perfect for ethnic wear, fusion outfits, home textiles, or upcycling\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eEco-Conscious:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Low-impact, skin-friendly dyes aligned with slow fashion values\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady to Stitch:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Pre-finished edges, minimal shrinkage, easy to cut \u0026amp; sew\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship (Shortly)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh is one of India’s oldest textile arts, tracing its roots to the Indus Valley civilization over 5,000 years ago. The word \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e derives from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAzrak\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, meaning blue, referencing the iconic indigo used in the craft. Originating in Sindh and flourishing in Gujarat’s Kutch region, Ajrakh is a meticulous resist-dyeing technique where artisans carve wooden blocks by hand, stamp them repeatedly, and layer natural dyes through up to 14+ washing and dyeing cycles. Each motif—geometric stars, florals, and symmetrical patterns—carries astronomical, spiritual, and cultural symbolism. At \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we honor this legacy by partnering directly with heritage artisans, ensuring every meter of Ajrakh fabric preserves its ancestral soul while meeting contemporary design sensibilities.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAuthenticity Guaranteed:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Every print is hand-block stamped, not machine-printed. No two pieces are identical.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌍 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable by Design:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Crafted with eco-friendly dyes \u0026amp; low-water dyeing processes that respect both skin \u0026amp; soil.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🪡 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDesigner-Ready 1MTR Cut:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Thoughtfully measured for custom tailoring without waste. Ideal for experimental styling.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✨ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eWellwet Finish Advantage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Engineered for superior softness, breathability, and graceful fall—perfect for Indian climates.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🤝 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eEthical Sourcing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct artisan partnerships ensure fair wages, cultural preservation, and transparent craftsmanship.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e📦 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eBrand Exclusivity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Curated \u0026amp; quality-checked by Shanmuga Priya \u0026amp; Azhagi for premium texture, color fastness, and print alignment.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash \u0026amp; Care Instructions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand Wash Only:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Use mild shampoo or gentle liquid detergent. Avoid harsh chemicals or bleach.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌤️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in Shade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Always air-dry flat or hung in shadowed, well-ventilated areas.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eNo Direct Sunlight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Prolonged exposure may fade natural dyes and weaken fabric fibers.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🔥 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eIron on Low:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Use cotton setting; iron inside-out or with a thin cloth barrier to protect print vibrancy.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e📦 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eStorage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Keep folded in breathable cotton bags away from moisture \u0026amp; direct heat. Avoid plastic covers.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e⚠️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFirst Wash Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Wash separately in cold water to remove any residual natural dye. Color may soften slightly after initial wash—this is natural \u0026amp; expected.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"Default Title","offer_id":45444864802902,"sku":"EEG1570","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/32_02e63582-09e5-46aa-b03c-03a986bd784b.png?v=1784977742","url":"https:\/\/travelstorycollectives.com\/products\/velvet-ajrakh-print-1mtr-30","provider":"Travel Story Collectives","version":"1.0","type":"link"}