{"product_id":"velvet-ajrakh-printed-top-2-4-mtr-13","title":"VELVET AJRAKH PRINTED TOP-2.4 MTR","description":"\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eVELVET AJRAKH PRINTED TOP – 2.4 MTR | Heritage Luxury Fabric\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eExact Length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e 2.4 Meters – perfectly measured for a full-sleeve top, kurta, or short dress\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eLuxury Base:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Premium plush velvet with a rich texture, elegant weight \u0026amp; graceful fall\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHeritage Print:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Authentic Ajrakh hand-block printing featuring traditional geometric \u0026amp; botanical motifs\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eArtisan Crafted:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Naturally dyed \u0026amp; meticulously stamped by master block printers from Gujarat \u0026amp; Rajasthan\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eColor Depth:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Earthy, multi-layered tones with a subtle velvet sheen for festive, wedding \u0026amp; elevated casual wear\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eReady-to-Stitch:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Clean-cut edges, minimal shrinkage \u0026amp; optimized pattern layout for custom tailoring\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eConscious Luxury:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Eco-friendly plant dyes \u0026amp; low-impact printing aligned with slow fashion values\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✔ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eCurated Excellence:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Hand-inspected for print alignment, color fastness \u0026amp; fabric quality by \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e2. A Legacy of Craftsmanship Shortly\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003eAjrakh is one of India’s most revered textile traditions, tracing its roots to the Indus Valley civilization over 5,000 years ago. The name derives from the Arabic \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eAzrak\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e (blue), honoring the historic use of natural indigo in its intricate resist-dyeing process. Originating in Sindh and flourishing in Gujarat’s Kutch region and Rajasthan’s Barmer, Ajrakh involves up to 14 meticulous stages of hand-carved wooden block stamping, washing, sun-drying, and dyeing. Each motif carries astronomical, spiritual, and cultural symbolism passed down through generations. Velvet, long celebrated as a fabric of royalty, has been thoughtfully adapted by Indian artisans to carry these ancestral patterns on a plush, contemporary base. At \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e, we bridge centuries of heritage by pairing Ajrakh’s sacred geometry with premium velvet, creating a textile that honors ancient craftsmanship while delivering modern luxury, comfort, and timeless elegance.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e3. Why Choose This?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🌿 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eRare Heritage Fusion:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Experience Ajrakh’s ancient block-printing artistry on a plush velvet base—a unique, modern reinterpretation of a timeless craft.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e📏 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003ePerfect 2.4 MTR Cut:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Generously measured for a full top, kurta, or dress with sleeves—zero guesswork, minimal fabric waste, tailored for easy stitching.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✨ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eLuxury Meets Comfort:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Premium velvet offers rich texture, skin-friendly softness, and a regal drape ideal for festive occasions \u0026amp; elevated everyday wear.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🤝 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eEthical \u0026amp; Transparent:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Direct partnerships with master artisans ensure fair wages, cultural preservation, and authentic hand-printed quality.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌍 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSustainable by Design:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Crafted with low-impact natural dyes \u0026amp; responsible production practices that honor both earth and artisan.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e✅ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story Guarantee:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Personally quality-checked by Shanmuga Priya \u0026amp; Azhagi for precise print registration, color depth, and premium finish before dispatch.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-hr\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e4. Wash Care etc\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e🧼 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eHand Shampoo Wash Only:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Use mild shampoo or gentle liquid detergent in cold\/lukewarm water. Avoid harsh chemicals, bleach, or machine agitation.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🌤️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDry in Shadow:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Always air-dry flat or hung in a well-ventilated, shaded area.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e☀️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eDon’t Directly Expose in Sunlight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Prolonged UV exposure fades natural dyes \u0026amp; damages the velvet pile over time.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e🔥 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eIron on Low Heat:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Iron inside-out using a thin cotton cloth barrier. Never press directly on the printed surface.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e📦 \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eStorage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Store loosely folded in breathable cotton\/muslin bags. Avoid plastic covers, moisture, or heavy stacking to prevent pile crushing.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003e⚠️ \u003c\/span\u003e\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eFirst Wash Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"qwen-markdown-text\"\u003e Wash separately in cold water. Slight color release is natural with heritage dyes \u0026amp; confirms authentic, chemical-free processing.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch3 class=\"qwen-markdown-heading\" dir=\"ltr\"\u003e\n\u003cspan class=\"qwen-markdown-text\"\u003e❓ FAQ\u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003e\u003c\/span\u003e\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ1: What is the VELVET AJRAKH PRINTED TOP-2.4 MTR?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: It’s a 2.4-meter cut of premium velvet fabric featuring authentic Ajrakh hand-block printing, designed for stitching custom tops, kurtas, or dresses with heritage-inspired elegance.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ2: Is velvet suitable for Ajrakh block printing?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: Yes. Modern artisan techniques adapt Ajrakh’s natural resist-dye process onto premium velvet, preserving intricate motifs while adding a luxurious, plush texture.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ3: Can 2.4 meters of velvet be used for a full outfit?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: Yes. 2.4 meters is ideal for a full-sleeve top, kurta, or short dress with comfortable ease and minimal fabric waste.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ4: How should I care for Ajrakh printed velvet fabric?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: Hand wash only with mild shampoo in cold water. Dry in shade, never expose directly to sunlight, and iron inside-out on low heat to protect the print \u0026amp; velvet pile.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ5: Is this fabric eco-friendly \u0026amp; sustainably made?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: Absolutely. It’s crafted with plant-based natural dyes, traditional low-impact techniques, and ethically sourced velvet, aligning with slow fashion \u0026amp; conscious luxury.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-space\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"qwen-markdown-paragraph\" dir=\"ltr\"\u003e\n\u003cstrong class=\"qwen-markdown-strong\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eQ6: Who curates \u0026amp; quality-checks this fabric?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan class=\"qwen-markdown-text\"\u003eA: Each piece is hand-inspected \u0026amp; curated by \u003c\/span\u003e\u003cem class=\"qwen-markdown-em\" dir=\"ltr\"\u003e\u003cspan class=\"qwen-markdown-text\"\u003eSaree Story with Shanmuga Priya \u0026amp; Azhagi\u003c\/span\u003e\u003c\/em\u003e\u003cspan class=\"qwen-markdown-text\"\u003e to ensure authentic artisan craftsmanship, precise print alignment, and premium finish.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"EVERYDAY ETHICAL GLOBAL","offers":[{"title":"Default Title","offer_id":45445096505430,"sku":"EEG1100","price":2200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/8174\/6774\/files\/108_4f45b24f-2047-43fb-8c6d-6685b980ca06.png?v=1784983529","url":"https:\/\/travelstorycollectives.com\/products\/velvet-ajrakh-printed-top-2-4-mtr-13","provider":"Travel Story Collectives","version":"1.0","type":"link"}