CHETTINAD COTTON SALWAR SUIT

• Elegant Chettinad Cotton Salwar Suit – A timeless fusion of tradition and comfort, handwoven with authentic Chettinad cotton for a breathable, lightweight drape.
• Artisan-Crafted Heritage Wear – Designed by Saree Story with Shanmuga Priya & Azhagi, this suit celebrates Tamil Nadu’s rich textile legacy with bold checks, temple-inspired borders, and earthy hues.
• Complete 3-Piece Set – Includes a meticulously tailored kurta, matching salwar (pant), and a graceful dupatta with hand-finished tassels.
• Perfect for Everyday Elegance & Festive Occasions – Ideal for weddings, pujas, family gatherings, or stylish workwear with a cultural touch.
• Ethically Handwoven by Master Artisans – Supporting sustainable livelihoods and preserving ancient weaving techniques from the Chettinad region.
• Available in Authentic Colors – Deep maroon, indigo blue, forest green, and heritage beige – all dyed with eco-friendly colors.
• True to Size & Comfort Fit – Tailored for a relaxed yet refined silhouette, suitable for all body types.

2. A Legacy of Craftsmanship – The Story Behind the Weave

Rooted in the royal kitchens and temples of the Chettiar community, Chettinad cotton is more than fabric—it’s heritage. For over 200 years, the weavers of Karaikudi have crafted bold, durable cotton textiles known for their signature checkered patterns and temple-border motifs. These designs once adorned the homes and wardrobes of affluent Chettiar merchants, symbolizing prosperity and cultural pride.

Saree Story with Shanmuga Priya & Azhagi revives this legacy by collaborating with third-generation weavers from the region, ensuring every thread tells a story. Our Chettinad Cotton Salwar Suit is handloomed on traditional pit looms, using 100% pure cotton spun for softness and strength. Each piece takes 2–3 days to weave, preserving the soul of slow fashion.

This collection is a tribute to South India’s textile artistry—where every check pattern echoes the geometry of Chettinad mansions, and every border whispers tales of devotion and design.

3. Why Choose This?

✅ Authentic Handloom – Not mass-produced. Each suit is handwoven, ensuring unique texture and unmatched quality.
✅ Breathable & Skin-Friendly – 100% organic cotton keeps you cool in summer and cozy in AC environments.
✅ Cultural Elegance Meets Modern Fit – Traditional Chettinad aesthetics reimagined in a contemporary salwar suit cut.
✅ Sustainable & Ethical – Direct-from-weaver model supports fair wages and eco-conscious production.
✅ Versatile Styling – Pair with juttis and temple jewelry for weddings, or minimal accessories for brunch dates.
✅ Ideal Gift Option – A meaningful present for moms, sisters, or friends who cherish heritage fashion.

4. Wash & Care Instructions

🧼 Hand Wash Only – Use mild liquid hand shampoo or gentle detergent in cold water.
🌤 Dry in Shade – Avoid direct sunlight to prevent color fading and fabric weakening.
🌀 Do Not Bleach or Tumble Dry – Harsh chemicals damage handloom cotton fibers.
🪡 Iron on Low Heat – Use a cotton setting; place a cloth between iron and fabric if needed.
🧺 Store Folded – Keep in a cool, dry place. Avoid hanging long-term to prevent stretching.
🔁 Wash Separately for First Time – To preserve color integrity.

❓ FAQ:

Q: What is Chettinad cotton, and why is it special?
A: Chettinad cotton is a handwoven textile from Tamil Nadu, known for its durable checks, temple-inspired borders, and breathable fabric. Woven by skilled artisans using century-old techniques, it’s prized for comfort, cultural significance, and sustainability.

Q: Is this salwar suit machine or handloom made?
A: This is a 100% handloom Chettinad cotton salwar suit, crafted on traditional looms by master weavers. No machines are used in the weaving process, ensuring authenticity and unique texture.

Q: Can I wear this salwar suit in summer?
A: Absolutely! Made from pure cotton, this suit is lightweight, sweat-absorbent, and highly breathable—perfect for hot and humid climates.

Q: How do I style a Chettinad cotton salwar suit?
A: Pair it with bronze jhumkas, temple jewelry, and kolhapuri chappals for a traditional look. For a modern twist, add minimal gold studs and a potli bag.

Q: Does Saree Story support ethical fashion?
A: Yes. Saree Story with Shanmuga Priya & Azhagi works directly with weavers, ensuring fair wages, safe working conditions, and preservation of handloom heritage.